Athletic clubs can add a wellness referral revenue line by sharing a QR code or personal link with members, then earning a fixed monthly marketing fee for each active referred member who signs up for licensed telehealth care. There is no clinical work, no inventory, and it costs nothing to join.

Why athletic clubs fit

Full-service athletic clubs already sit on the exact foundation this model needs: a broad, dues-paying membership that trusts the club for guidance on how they train, recover, and feel. Weight management is one of the most common goals members bring through the door, and interest in GLP-1 telehealth care has grown quickly. A referral line lets you meet that interest with a helpful resource instead of a service you would have to staff, license, or stock.

It also fits how a club already works. You make introductions, recommend resources, and keep members moving toward their goals every day. A telehealth referral is one more amenity that sits naturally alongside personal training, group classes, and recovery services, except this one can pay the club a recurring fee rather than adding overhead. Because a full-service club touches so many members across so many points of contact, the reach is already there.

How the member referral line works

The mechanics are simple. The club receives a QR code and a personal link. You place the code where members already look: the front desk, the app, locker rooms, class studios, printed material, or member emails. A member scans it, creates an account, and completes an online medical intake. From that point, the member is attributed to your club for the life of the account.

Every request is reviewed by an independent licensed provider, and not everyone qualifies. If a member is approved and starts treatment, a licensed pharmacy handles fulfillment, refills, and shipping directly to them. The club never sees a prescription, touches a medication, or manages a shipment. Because attribution is tracked for the lifetime of each account, a single introduction can become recurring revenue: as long as the referred member keeps actively using the platform, the club keeps earning. Membership groups use the same lifetime-attribution model, which you can read about in how membership organizations turn member wellness into revenue.

What the club does and does not do

The reason this fits an athletic club is what it does not require. Here is the split:

  • The club does: share a QR code and link, place them where members will see them, and mention the option when it is genuinely relevant.
  • The club does not: prescribe, give medical advice, stock or ship anything, or decide who qualifies.
  • Licensed providers do: review each intake and make every clinical decision independently.
  • Licensed pharmacies do: fulfillment, refills, and shipping on a LegitScript-certified platform.

You do not need a medical license, a provider on staff, or a pharmacy relationship. MedStands is not a medical practice and does not prescribe. That division of labor keeps the club on the marketing side, which is where its strength already is. For a closely related walkthrough aimed at community operators, see how wellness clubs add recurring revenue with telehealth referrals.

A fixed monthly marketing fee, not a commission

This is the part clubs tend to ask about first, so it is worth being precise. The club earns a fixed monthly marketing fee for each active referred member. It is set in advance. It is not a commission, not a percentage of sales, and not a share of prescription revenue. The club earns the same flat amount per active referred member regardless of what that person is prescribed or how much anyone spends.

The fee is paid to the club's bank every month for as long as the referred member keeps using the platform. That is what makes it a revenue line rather than a one-time bonus: steady, predictable, and tied to how many referred members stay active over time.

Getting started for free

Joining costs nothing. There is no setup fee, no monthly fee, and nothing to buy. If your club has members asking about weight management and telehealth, you already have what you need to begin. You add a QR code and a link, and if members sign up through them and stay active, the club earns. If a quiet month goes by, there is no cost hanging over you.

Learn how the model works and sign up through the partner program, or compare options across recreation and wellness businesses on the industries overview.